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PanoCool Docs

What PanoCool is, which product fits which job, shared terms, plans and pricing, and how to get support.

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Overview

What is PanoCool

PanoCool is an all-in-one, web-based platform for creating, editing, and publishing 360° content. No installation is required.

Core value proposition

  • End-to-end 360° workflow: edit → build → publish
  • Browser-based tools that work across devices
  • AI-powered image editing and enhancement
  • Free utilities for common panorama workflows

Product reference index

This page covers PanoCool as a whole. Each product’s own reference covers its features, limits, inputs, workflows, and troubleshooting.

Product Primary use Detailed reference
Virtual Tour Studio Create, customize, share, and export interactive 360° tours Virtual Tour Studio
Street View Publisher Publish individual or connected 360° photos to Google Maps Street View Publisher
PanoCool Retouch Edit and enhance 360° or flat photos, including AI-assisted edits PanoCool Retouch
Pano Mapper Generate geolocated 360° images from a 360° video and GPX track Pano Mapper
Free tools Compress, repair, reframe, stitch, convert, or re-center panorama images Free tools

Product selection guide

  • To build a hosted interactive tour, use Virtual Tour Studio.
  • To publish 360° imagery to Google Maps, use Street View Publisher.
  • To retouch a photo, remove objects, add overlays, or generate a 3D Gaussian Splat, use PanoCool Retouch.
  • To extract GPS-positioned panoramas from a recorded route, use Pano Mapper. Its results can be sent to Street View Publisher or Virtual Tour Studio.
  • To perform a focused image conversion or repair without signing in, use Free tools.

Typical cross-product workflows

  1. Edit → build → publish: prepare photos in PanoCool Retouch, create an interactive experience in Virtual Tour Studio, then share or export the tour.
  2. Record → map → publish: process a 360° video and GPX track in Pano Mapper, then send the generated images to Street View Publisher or Virtual Tour Studio.
  3. Repair or convert → continue: prepare source images with a free tool, then open the result in PanoCool Retouch, Virtual Tour Studio, or Street View Publisher.

Shared terminology

  • Panorama, 360 image, 360 photo, and sphere photo refer to 360° imagery.
  • Hotspot means an interactive element placed in a tour.
  • Virtual tour or walkthrough tour means a connected panorama experience.
  • Tour and project are often used interchangeably.
  • Flat photo or normal photo means a non-360° image.
  • PanoCool watermark means one of three marks:
    • On a virtual tour, the PanoCool logo its theme shows. See Change or hide the logo.
    • On photos published to Google Street View, a mark added to each photo as it’s published. See Watermark behavior.
    • On photos saved with Snapshot or Download photo, a “Created on PANOCOOL” mark. See Snapshot.
  • Saving or downloading a photo depends on where you are:
    • In PanoCool Retouch, Export at the top right saves the edited photo. See Export.
    • In the Virtual Tour Studio editor, Share › Download photo saves a scene as a photo, and Share › Snapshot frames one for social media. See Download photo.
    • A whole tour downloads as a website with Share › Export project. See Export a project for self-hosting.

Pricing and subscriptions

All prices are exclusive of tax, which varies by country. When downgrading, any storage above the new plan limit will be deleted. Product references describe feature-specific plan requirements.

There is currently no limit on how many times tours are viewed.

Hobby plan (free)

  • Unlimited projects
  • Unlimited panoramas
  • 500 MB storage
  • No monthly AI edits; paid plans include them
  • Also free: publishing to Google Street View (with a small PanoCool watermark), Pano Mapper’s image generation, the free tools, and PanoCool Retouch’s free features such as blurring and overlays

Cool plan ($9/month or $90/year)

  • Everything in Hobby
  • 5 custom domains
  • Premium themes
  • Custom logo: replace, link or hide the PanoCool logo on your tours. How: Change or hide the logo
  • Password protection for tours
  • 50 GB storage
  • Advanced Google Street View publishing: publish without the PanoCool watermark, or with your own, and edit photos before publishing
  • Ask Pro in the PanoCool Assistant, and 2 feature requests a day
  • 80 AI edits per month
  • Presets in PanoCool Retouch
  • Reference images in PanoCool Retouch’s AI edits
  • Project exports for self-hosting: $9 + tax per project (see “Project export” below)

Super Cool plan ($39/month or $390/year)

Storage add-ons

  • Storage+: additional 200 GB — $7/month or $70/year
  • Storage++: additional 500 GB — $16/month or $160/year

AI Edit token packs (one-time purchase)

  • Starter Pack: 200 AI edits — $24
  • Studio Pack: 2,000 AI edits — $199
  • Purchased AI edits last one year from purchase. After the monthly allowance, the purchased edits that expire soonest are used first. The AI edit balance, purchased edits included, is shown under AI tokens on the Billing & Usage page, along with how many purchased edits expire next and when: https://pano.cool/account/billing
  • Refunds: a refunded pack’s unused AI edits are taken back.
  • To buy a pack, click Get more AI edits there, then Get it on a pack under One-Time Credit Packs. In PanoCool Retouch, running out of AI edits shows Get more edits (or View plans without a paid plan), which opens the same plans and packs.
  • What AI edits are spent on: PanoCool Retouch edits (1, 5 or 8 each, by mode), 3D model generation (80), AI Auto Connect and AI Floor Plan (1 per scene), AI translation of a tour (1 per language per run), and AI-designed QR code cards (3 per design).

Project export (one-time purchase on Cool)

  • Project export: $9 + tax, for one project. Buy it in the editor under Share › Export project › Buy export; the download then starts by itself.
  • From the first download you have 30 minutes to download that project again as often as you like, edits included. After that, exporting the project again is a new purchase.
  • Only the project’s owner can buy and download its export. A bought export stays usable if the plan changes later.
  • Super Cool includes every export. Hobby (free) accounts need Cool or Super Cool first.
  • Refunds: an export can be refunded until its first download starts.

Enterprise

Custom plans for teams and organizations, priced on request.

  • Everything in Super Cool, including White Label
  • Dedicated support channel
  • SLA and customized hosting
  • High-volume user teams
  • Custom integration setup
  • Contact: support@pano.cool

Change, downgrade or cancel a plan

  1. Open Billing & Usage in your account at https://pano.cool/account/billing and find Subscription. Change and Cancel there both open the pricing page at https://pano.cool/pricings
  2. To move from Super Cool to Cool, click Downgrade… on the Cool card. To go back to the free Hobby plan, click Downgrade… on the Hobby card; this cancels the paid plan.
  3. Confirm in the dialog that opens.

When a paid plan is cancelled:

  • It keeps every feature until the end of the period already paid for. The pricing page shows Active until that date, and Enable auto renew keeps the plan after all.
  • After that date the account is on Hobby and its storage limit drops to 500 MB. Files over the limit are permanently removed, so download extra photos before then.
  • For what happens to custom domains, a white-label domain, collaborators and aliases, see Agencies and client work.
  • Cancelling a Storage add-on works the same way: the extra storage lasts until the end date, then the main plan’s storage limit applies and files over it may be permanently removed.

Affiliate program

PanoCool has no reseller or wholesale program: PanoCool plans and accounts can’t be resold. To earn from recommending PanoCool, join the affiliate program. It pays a 10% recurring commission on every active subscription you refer, paid monthly.

Support

Use these contacts for personal support if documentation does not answer a question:

PanoCool Assistant

The PanoCool Assistant is the chat bubble in a corner of pano.cool pages. Click it to open a panel with Ask or Ask Pro, Guides, Email us, Report an issue and Request a feature.

  • It shows on pano.cool pages, but not on public tours, portfolio pages (pano.cool/@{username}) or custom and white-label domains.
  • Drag it up or down; it snaps to the left or right edge of the screen.
  • Some features offer common questions as buttons, such as the intro of AI Auto Connect in the editor. A click opens the assistant and asks the question in Ask Pro on a plan that includes it, or in Ask otherwise. AI Auto Connect closes first, since the assistant can’t open over it; open it again from the Elements tab to carry on.

Ask and Ask Pro

  • Ask is free for everyone, including visitors who aren’t signed in. It answers from PanoCool’s guides through outside AI services that may keep your messages to improve their AI, so don’t share passwords or personal details in Ask. It has a daily question limit, which is higher when you’re signed in.
  • Ask Pro comes with the Cool, Super Cool and Enterprise plans. It uses a more capable AI service, and Ask Pro chats are never used to train AI. Subscribers see Ask Pro only; on Hobby, Ask Pro shows an upgrade message.
  • Answers are written automatically and can be wrong, so check anything important.
  • Signed in, the assistant knows your plan, so it can tell you whether your plan includes a feature. It also knows when your plan renews or ends, any storage add-on, the storage you use and the AI edits you have left. These details can be up to 5 minutes old.
  • When a short question could mean different features, such as “disable mapping”, the assistant may first ask which one you mean.
  • An answer can end with a PanoCool video or article about the same thing, from the Learning Center. Links open in a new tab.
  • Signed in, your chats are saved: opening the assistant within a day picks up your last conversation, and New conversation in its ⋮ menu starts a fresh one. Chats are kept for 12 months, and PanoCool’s support team can read them to help you. Chats of visitors who aren’t signed in aren’t saved; they stay in the browser tab.
  • Rate the latest answer with Solved or Still stuck (Still stuck lets you add a note for the team), and earlier answers with 👍 or 👎.

Report an issue

  • You need to be signed in. Visitors who aren’t signed in are asked to sign in first.
  • Describe what went wrong. You can add a screenshot of the page and the page’s recent technical messages; passwords, sign-in details and email addresses are removed from those messages.
  • Up to 10 reports a day. Only PanoCool’s support team sees reports, and they’re deleted after 15 days.

Request a feature

  • On the Cool plan you can send 2 new requests a day; on Super Cool and Enterprise, 5. On Hobby, Request a feature shows an upgrade message.
  • Write the request with text and up to 10 images, from the assistant or on your Requests page. The Requests page at https://pano.cool/account/requests lists your requests and their status: Received, Planned, In progress, Done, Not planned or Merged.
  • Follow up on a request with more text or images. PanoCool emails you when a request is done or won’t be planned, and when the team replies.
  • Requests that ask for the same thing may be merged: yours then follows the main request, and you get its emails.

What the assistant remembers

  • When you’re signed in, the assistant keeps a few short notes from your chats, such as the camera you use or what you build, so its answers fit you better. Notes from Ask Pro chats are only used in Ask Pro.
  • The notes aren’t shown in your account. To turn memory off (which also clears the notes) or to clear them, open https://pano.cool/account/settings?tab=support and use Account settings › Help & support.
  • Notes are deleted 12 months after the assistant last added one. For a copy of your notes, write to support@pano.cool.

Show, hide or turn off the bubble

  • The × on the bubble hides it straight away in the current browser tab. It comes back when you open PanoCool in a new tab.
  • Turn off chat bubble in the assistant’s ⋮ menu hides it on every device you sign in on, or in this browser if you aren’t signed in. A note says how to bring it back, with Undo.
  • To bring it back, use Show chat bubble in the menu (open the assistant from Chat with PanoCool Assistant at the bottom of pano.cool pages, or from Support in the editor), or switch on Show the PanoCool Assistant bubble in Account settings › Help & support.

Videos and articles

Every PanoCool video and article is in the Learning Center at https://pano.cool/learn, where they can be searched and filtered by topic and level. In these docs, each feature’s section lists the ones about it under Tutorials. The ones below cover a whole tour.

Build a tour with your camera

Example tours and ideas