Pricing and subscriptions
All prices are exclusive of tax, which varies by country. When downgrading, any storage above the new plan limit will be deleted. Product references describe feature-specific plan requirements.
There is currently no limit on how many times tours are viewed.
Hobby plan (free)
- Unlimited projects
- Unlimited panoramas
- 500 MB storage
- No monthly AI edits; paid plans include them
- Also free: publishing to Google Street View (with a small PanoCool watermark), Pano Mapper’s image generation, the free tools, and PanoCool Retouch’s free features such as blurring and overlays
Cool plan ($9/month or $90/year)
- Everything in Hobby
- 5 custom domains
- Premium themes
- Custom logo: replace, link or hide the PanoCool logo on your tours. How: Change or hide the logo
- Password protection for tours
- 50 GB storage
- Advanced Google Street View publishing: publish without the PanoCool watermark, or with your own, and edit photos before publishing
- Ask Pro in the PanoCool Assistant, and 2 feature requests a day
- 80 AI edits per month
- Presets in PanoCool Retouch
- Reference images in PanoCool Retouch’s AI edits
- Project exports for self-hosting: $9 + tax per project (see “Project export” below)
Super Cool plan ($39/month or $390/year)
- Everything in Cool
- Unlimited custom domains
- White Label: one domain of your own for all your tours (
yourdomain.com/{project-slug}). Details: https://pano.cool/docs/virtual-tour-studio/white-label - User aliases (up to 2 per account) and project aliases (up to 2 per project): more names for your tour links, such as
pano.cool/@{your-brand}/{project-slug}. Details: https://pano.cool/docs/virtual-tour-studio/sharing - Custom theme (coming soon)
- Unlimited project exports for self-hosting (download a project as a website)
- Invite collaborators to a project, and transfer projects to another account (Manage Access)
- 360° video support
- Reusable popup and photo gallery content
- Component Library: add a text box or a Mini bar to your tour’s theme
- Your own browser tab icon (favicon), and your own logo, or none, on the password page
- 5 feature requests a day
- Multi-language tours: up to 5 languages with a language selector, translated by hand or with AI (1 AI edit per language per run). Details: https://pano.cool/docs/virtual-tour-studio/multi-language-tours · Guide: https://docs.pano.cool/how-to-set-up-multi-language-virtual-tours-in-panocool/ · Video: https://www.youtube.com/watch?v=HMVdJN6WAiw
- 250 GB storage
- Advanced Google Street View publishing
- 400 AI edits per month
- Presets in PanoCool Retouch
Storage add-ons
- Storage+: additional 200 GB — $7/month or $70/year
- Storage++: additional 500 GB — $16/month or $160/year
AI Edit token packs (one-time purchase)
- Starter Pack: 200 AI edits — $24
- Studio Pack: 2,000 AI edits — $199
- Purchased AI edits last one year from purchase. After the monthly allowance, the purchased edits that expire soonest are used first. The AI edit balance, purchased edits included, is shown under AI tokens on the Billing & Usage page, along with how many purchased edits expire next and when: https://pano.cool/account/billing
- Refunds: a refunded pack’s unused AI edits are taken back.
- To buy a pack, click Get more AI edits there, then Get it on a pack under One-Time Credit Packs. In PanoCool Retouch, running out of AI edits shows Get more edits (or View plans without a paid plan), which opens the same plans and packs.
- What AI edits are spent on: PanoCool Retouch edits (1, 5 or 8 each, by mode), 3D model generation (80), AI Auto Connect and AI Floor Plan (1 per scene), AI translation of a tour (1 per language per run), and AI-designed QR code cards (3 per design).
Project export (one-time purchase on Cool)
- Project export: $9 + tax, for one project. Buy it in the editor under Share › Export project › Buy export; the download then starts by itself.
- From the first download you have 30 minutes to download that project again as often as you like, edits included. After that, exporting the project again is a new purchase.
- Only the project’s owner can buy and download its export. A bought export stays usable if the plan changes later.
- Super Cool includes every export. Hobby (free) accounts need Cool or Super Cool first.
- Refunds: an export can be refunded until its first download starts.
Enterprise
Custom plans for teams and organizations, priced on request.
- Everything in Super Cool, including White Label
- Dedicated support channel
- SLA and customized hosting
- High-volume user teams
- Custom integration setup
- Contact: support@pano.cool
Change, downgrade or cancel a plan
- Open Billing & Usage in your account at https://pano.cool/account/billing and find Subscription. Change and Cancel there both open the pricing page at https://pano.cool/pricings
- To move from
Super CooltoCool, click Downgrade… on the Cool card. To go back to the freeHobbyplan, click Downgrade… on the Hobby card; this cancels the paid plan. - Confirm in the dialog that opens.
When a paid plan is cancelled:
- It keeps every feature until the end of the period already paid for. The pricing page shows Active until that date, and Enable auto renew keeps the plan after all.
- After that date the account is on
Hobbyand its storage limit drops to 500 MB. Files over the limit are permanently removed, so download extra photos before then. - For what happens to custom domains, a white-label domain, collaborators and aliases, see Agencies and client work.
- Cancelling a Storage add-on works the same way: the extra storage lasts until the end date, then the main plan’s storage limit applies and files over it may be permanently removed.
Affiliate program
PanoCool has no reseller or wholesale program: PanoCool plans and accounts can’t be resold. To earn from recommending PanoCool, join the affiliate program. It pays a 10% recurring commission on every active subscription you refer, paid monthly.
- Program page: https://pano.cool/affiliate